Design Thinking has been making buzz for quite some years now. This has changed the way many product companies work. There was a time when companies came up with either creative or logical solutions but not both together.  Then came Tim Brown, CEO of ideo.com a design company who coined the process of thinking logically and creatively as Design Thinking which instantly changed the way businesses worked. This process can be divided into 6 stages which include EMPATHIZE, DEFINE, IDEATE, PROTOTYPE, TEST  and  IMPLEMENT .   Empathize This step is the problem finding path to apply the process. The spotter must empathize with the crowd having the problem as in most of the cases it isn’t one’s own problems that is being solved. This helps in understanding the WHY’s WHAT’s HOW’s and WHERE’s of the problem.  Define This is where the problem statement is defined and formulated so that solutions can be found out using various other techniques.  ...

Blue Ocean Strategy is a marketing theory from a book published in 2004 which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Before proceeding further let us know something about Red Ocean as it is famously quoted. This is related to the ocean of already existing opportunities where competition is neck to neck to attain dominance. Red Ocean signifies a saturated market where companies try to dominate and the mistake of trying to do that reflects in their operational costs whereas Blue Ocean presents a systematic approach to making the competition irrelevant and capture their own blue oceans. Red Ocean can be considered as a place which has been filled with blood due to killing each other in order to attain dominance. Blue Ocean Strategy can be applied across sectors or businesses. It is not limited to just one business. For example, when Apple ventured into the Music Industry with its IPod, there...

This isn’t a new role/department but is a part of Marketing and not many are aware of it. It is still nascent but picking pace in the tech sector due to the toughness in retaining existing customers. Every company looks to increase Customer Lifetime Value (CLTV) and this department ensures it. In simple words, CLTV or CLV refers to the prediction of the net-profit earned through customer relationship. It involves the use of complex predictive analysis techniques. A June 1 analysis of LinkedIn data found 14,523 open jobs in the United States for customer success managers, and nearly 6,000 more in other countries. What's striking is that right now, only about 62,000 LinkedIn members worldwide already carry that job title. So the posted appetite for new hires in customer success amounts to nearly a third of the current workforce in the field. By now, you must be worrying what exactly is Customer Success (CS) and what kind of job is it and how different it is from Customer...